Practical: Public Relation

Paper Code: 
DJMC 603A
Credits: 
4
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the concept of public relations and difference from other forms of marketing and publicity. 
  2. Learn the process, tools, ethics and laws used for Public Relations.
  3. Develop the skills to produce house journal and organize press conference.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

DJMC 603A

Practical: Public Relation

CO134: Students would know the difference between public relations and corporate communications, public relations and advertising, public relations and propaganda, public relations and publicity, propaganda and publicity.

CO135: Students would gain knowledge about the tools of public relations.

CO136: Students would learn the basics of public relations writings.

CO137:Students will prepare presentations on the role and functions of PR.

CO138: Students will produce a house journal and will organize a moot press conference.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials,  Demonstration, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing house journals, moot press conference
         

 

20.00
Unit I: 
I
  •  Presenting slide shows on the Importance, Role and Functions of PR,
  • Assignments on the usage of tools of Public Relations
20.00
Unit II: 
II
  • PR Campaign-planning, execution, evaluation.
  •  Presenting slide show on PR and Crisis Management.

 

20.00
Unit III: 
III
  • Publications –Developing Press Releases and detailed reports for variety of events.
  • Preparing a House Journal.

 

20.00
Unit IV: 
IV
  • Case studies- Public and Private ventures
  • Visiting PR Agencies
10.00
Unit V: 
V
  • Organising a Moot Press Conference.

 

Essential Readings: 

Suggested Text Books

  • Public Relation and Press (2015). Javed Shaikh, Rajat Publications, New Delhi
  • Public Relations in India (2011). J.V Vilanilam, SAGE Publications, New Delhi
  • Public Relations Management in Media and Journalism(2016), Jagdish Vachani, Kanishka Publishers, New Delhi

 

Suggested Reference Books

  • Public Relations Principles,Cases and Problems (2004). Frazier H. Moore, Frank B. Kalupa, Surjeet Publication, New Delhi
  • Public-interest journalism: A guide for students (2014). Arvind Sivaramakrihnan, Orient Black Swan, New Delhi

 

References: 

E- Resources

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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