This course will enable the students to -
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
DJMC 603A |
Practical: Public Relation |
CO134: Students would know the difference between public relations and corporate communications, public relations and advertising, public relations and propaganda, public relations and publicity, propaganda and publicity. CO135: Students would gain knowledge about the tools of public relations. CO136: Students would learn the basics of public relations writings. CO137:Students will prepare presentations on the role and functions of PR. CO138: Students will produce a house journal and will organize a moot press conference. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Demonstration, Team teaching
Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks. |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing house journals, moot press conference |
Suggested Text Books
Suggested Reference Books
E- Resources
Reference Journals
Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/practical-public-relation-2
[2] https://egyankosh.ac.in/bitstream/123456789/7614/1/Unit-1.pdf
[3] https://egyankosh.ac.in/bitstream/123456789/57043/3/Unit-17.pdf
[4] https://criticalcommons.org/
[5] https://media.careers360.com/download/ebooks
[6] https://journalism.iisuniv.ac.in/academic-year/2023-2024