Course Objectives
This course will enable the students to examine the fundamentals of public relations, advertising strategies, and journalistic practices, while also understanding the implementation of paid marketing strategies across various platforms.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DMC122 |
Principles and Practice of PR, Advertising and Digital Marketing (Theory) |
CO7: Examine principles of public relations. CO8: Analyse engagement with media, adeptness in building relationships, and mastering strategic networking. CO9: Explore understanding of advertising's significance and scope. CO10: Critically evaluate digital marketing concepts, trends, diverse channels, and analytics tools like Google Analytics. CO11: Explain utilizing paid marketing strategies including Google Ads, social media, and affiliate marketing. CO12: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Class test Continuous Assessment Test Semester end examination Assignments Presentation, Individual and group projects |
Suggested Readings:
E-Resources: