Print Media

Paper Code: 
JMC-144 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

This course will enable students to:

• Understand and know the principles, forms and process of cinema as a discipline.

• Know the various theories of cinema studies

• Relate various technologies and their development.

 

 

 

Development of print media, with special emphasis on Indian press. Development of printing technology in print media

 

Ownership and management of Print Media. Commercial exportation of the print media.
Control and vested business interest in the media .Revenue generation and unethical practices

Changing News Paper Scene, Future of News Papers. Ethical theories and concept, Press ethics and core code of conduct problems of implementation, Problems of infrastructure and trained human resources, poverty, The challenges of Third World Journalists, Govt. and the Press in the third world.

 

Media criticism and media literacy, Press Council and Press Commissions of India, status of journalism and media education in India. Media policies of the Government of India since Independence.Gender Sensitive Reporting and Editing, Role and contribution of women journalist towards Indian media..

 

Study of research related to print media.
New trends in presentation and content in print media. Challenges and prospects of Print Media, Problems of Press freedom.

References: 

 

  1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
  2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
  3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
  4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
  5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
  6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
  7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
  8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
  9. Mass Media in national development- Wilbur Schramm.
  10. Social change in India- B. Kappuswamy

 

  1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
  2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
  3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
  4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
  5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
  6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
  7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
  8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
  9. Mass Media in national development- Wilbur Schramm.
  10. Social change in India- B. Kappuswamy

 

Academic Year: 
2020-2021
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