Production Technology and Usage of Mobiles (Practical)

Paper Code: 
DMC326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to proficiently produce multimedia content for advertising purposes, employing diverse techniques and platforms.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC326

Production Technology and Usage of Mobiles (Practical)

CO118: Evaluate the effectiveness multimedia production techniques, oral and written communication skills, in creating engaging audio content.

CO119: Assess the impact of different photographic techniques on advertising effectiveness.

CO120: Create diverse types of content using mobile devices and editing software.

CO121: Design professional-quality AV advertisements using advanced production techniques.

CO122: Analyse various promotional tools and their effectiveness in advertising campaigns.

CO123: Contribute effectively in course-specific interaction.

 

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Multimedia Production Techniques

 

  • Techniques of Video Production including shooting, editing, and animation
  • Radio Production fundamentals
12.00
Unit II: 
Visual Communication
  • Photography for Advertising
  • Digital Photography techniques
  • Creating Reels for social media engagement
12.00
Unit III: 
Mobile Journalism (MOJO)
  • Producing various content types such as Picture Stories, Short Stories, Info-Graphics using mobile devices
  • Editing Softwares for mobile platforms
12.00
Unit IV: 
Audiovisual Advertising Production
  • Shooting and Recording techniques for Radio and TV Advertisements
12.00
Unit V: 
Advertising Editing and Promotion
  • Editing Radio and TV Advertisements
  • Utilizing promotional tools for effective advertising campaigns
Essential Readings: 
  • Kumar, D. (2017). Radio Journalism and Production. New Delhi: Galgolia Publishing Company.
  • Upadyaya, G. K. (2018). Communication and Mass Communication: Concept and Process. Delhi: Rajat Publications.
  • Slater, D. (2013). New Media Development and Globalization. Malden: Polity Press, UK.
  • Chauhan, S., & Chauhan, K. (2010). Handbook of Online Journalism. Delhi: Kanishka Publishers.
References: 

Suggested Readings:

 

  • Arntsen, M. (2021). Video Production: Disciplines and Techniques. Focal Press.
  • McLeish, R., & Link, J. (2015). Radio Production: A Manual for Broadcasters. Focal Press.
  • Langford, M., & Bilissi, E. (2020). Langford's Basic Photography: The Guide for Serious Photographers. Focal Press.
  • Lester, P. M. (2018). Visual Communication: Images with Messages (7th ed.). Wadsworth Publishing.
  • Jarboe, G. (2020). YouTube and Video Marketing: An Hour a Day (3rd ed.). Wiley.
  • Quinn, S., & Quinn-Allan, S. (2021). MOJO: The Mobile Journalism Handbook: How to Make Broadcast Videos with an iPhone or iPad. Routledge.
  • Burum, I., & Quinn, S. (2016). MOJO: Mobile Journalism in the Asian Region. Konrad Adenauer Stiftung.
  • Zettl, H. (2019). Television Production Handbook (12th ed.). Cengage Learning.
  • Owens, J., & Millerson, G. (2017). Television Production (16th ed.). Focal Press.
  • Belch, G. E., & Belch, M. A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th ed.). McGraw-Hill Education.

 

E-Resources:

 

Academic Year: 
2024-2025
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