Coming soon
Public Relations
This course will enable the students to understand the concept of public relations and difference from other forms of marketing and publicity.
Public Relations – Definition ;History and Growth of PR in India;
PR as a Management Function.
Stages of PR – Planning ; Research ; Implementation and Evaluation.
PR Practitioners and Media Relations; Press Conference ; Press Releases & Other PR Tools
PR and Advertising; Communication with Public – Internal and External.
PR in Public and Private Sectors. PR Agencies.
PR and law –Code of ethics.
Emerging Trends in PR.
PR and Crisis Management – Case studies.
1.Cutlip, Scott M. and Allen H.Center, Effective Public Relations Prentice Hall, New Jersey.
2.Sahai, Baldeo, Public Relations. Standing Conference of Public Enterprises, New Delhi.
3.Broom, Glen and David, Using Research in Public Relations,Prentice Hall, New Jersey.
4.Oxley, Harlod, The Principles of Public Relations, Kogan Page, London.
5.Basu, Anil, Public Relations : Problems and Prospects, Calcutta.
6.Kaul, J.M. Public Relations. Allied Publishers, New Delhi.
7.Mehta, D.S., Handbook of Public Relations. Allied Publishers, New Delhi.
8.Sengupta, Sailesh, Management of Public Relations and Communication, Vikas Publishing House, New Delhi.
9.Black, Sam, Practical Public Relations, Universal Book Stall, New Delhi.
10.Ghosh Subir – Public Relations.
