Reputation Management, Goodwill and Event Planning (Practical)

Paper Code: 
DMC324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to proficiently plan, execute, and evaluate events, employing strategic promotion techniques across various media.

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC324

Reputation Management, Goodwill and Event Planning 

(Practical)

CO106: Comprehend the basics of event planning to build corporate image.

CO107: Explore effective strategies for event promotion across various mediums.

CO108: Analyse and evaluate the effectiveness of different promotional strategies in traditional and digital media.

CO109: Implement venue arrangements and media handling techniques for event success.

CO110: Evaluate event execution and feedback mechanisms while promoting oral and written communication skills.

CO111: Contribute effectively in course-specific interaction.

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study methodology can be applied

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops 

Class test 

Continuous Assessment Test 

Semester end examination

Assignments

Presentation

 

12.00
Unit I: 
Building Corporate Image
  • Creating Goodwill of the Company
  • Budgeting, Designing, and Planning of Events
12.00
Unit II: 
Event Management Basics
  • Invitation, Press Release, Venue Arrangements
  • Promotion of Events in Various Mediums
12.00
Unit III: 
Advanced Event Promotion
  • Promotion of Event in Different Traditional and Digital Mediums
  • Organising Events: Hospitality, Coordination, Media Handling
12.00
Unit IV: 
Strategic Event Management
  • Advanced Hospitality Management
  • Media Management Techniques
12.00
Unit V: 
Event Execution and Evaluation
  • Execution of Events: Logistics and Implementation
  • Evaluation and Feedback Mechanisms
Essential Readings: 
  • Kumari, P. (2013). Event Management. Anmol Publications.
  • Doorley, J., & Garcia, H. (2006). Reputation Management: The Key to Successful Public Relations and Corporate Communication. Routledge.
  • Dietrich, G. (2014). Spin Sucks: Communication and Reputation Management in the Digital Age. Que.
  • Winterson, (2010). Advertising and Corporate Communication. New Delhi: Centrum Press.
  • Moriarty, S., Mitchell, N. D., & Wells, W. (2018). Advertising & IMC: Principles and Practice. Delhi: Pearson Education.
References: 

Suggested Readings:

 

  • Shone, A., & Parry, B. (2013). Successful Event Management: A Practical Handbook (4th ed.). Cengage Learning.
  • Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2012). Events Management (3rd ed.). Routledge.
  • Getz, D., & Page, S. J. (2016). Event Studies: Theory, Research and Policy for Planned Events (3rd ed.). Routledge.
  • Tum, J., Norton, P., & Wright, D. (2020). The Event Manager's Bible: How to Plan and Deliver an Event (3rd ed.). Robinson.
  • Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2012). Events Management: An Introduction. Routledge.

 

E-Resources:

 

Academic Year: 
2024-2025
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