Course Objectives
This course will enable the students to proficiently plan, execute, and evaluate events, employing strategic promotion techniques across various media.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DMC324 |
Reputation Management, Goodwill and Event Planning (Practical) |
CO106: Comprehend the basics of event planning to build corporate image. CO107: Explore effective strategies for event promotion across various mediums. CO108: Analyse and evaluate the effectiveness of different promotional strategies in traditional and digital media. CO109: Implement venue arrangements and media handling techniques for event success. CO110: Evaluate event execution and feedback mechanisms while promoting oral and written communication skills. CO111: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
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