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Introduction to Communication [1]

Paper Code: 
CJMC 103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

1. Inculcate the knowledge of Communication models.

 2. Develop the knowledge of basic elements of Communication.

 3. Acquaint themselves with the various types of Communication.

 

10.00
Unit I: 

Defining: Meaning and Scope of Communication, Communication: Concept, Elements and Process, Types of Communication, Barriers to Communication, Function of Communication

 

10.00
Unit II: 

Models of Mass Communication, Aristotle’s Model, Lasswell Model, Shannon and Weaver Model, Osgood’s Model

 

15.00
Unit III: 

Models of Mass Communication, Aristotle’s Model, Lasswell Model, Shannon and Weaver Model, Osgood’s Model

 

15.00
Unit IV: 

Four Theories of Press, Interactive Theory: One Step Flow, Two Step flow, Multi Step Flow, Spiral of Silence

 

10.00
Unit V: 

Relevance of Communication Theories to Practice- Persuasion, Perception, Diffusion of Innovations, Social Learning, Participatory Communication

 

Essential Readings: 
  • Mass Communication Theory (2000). Dennis, Mc.Quail, Sage, London.
  • Inner and Outer Worlds of Emergent Television Cultures (2013). Shohini; GEd. Ravi Sundaram. Oxford, New Delhi.
  • Communications (2002). C.S Rayudu, Himalaya Publishing House, New Delhi.
  • Handbook of Journalism and Mass Communication (2001). VirBala Aggarwal, Concept Publishers. New Delhi.
  • Handbook of Journalism and Mass Communication (2013). Sudhir Soni, Y Kings Books, New Delhi.                      
  • Introduction to Mass Communication (2008). Stanley J. Baran, McGraw-Hill Publications, New Delhi.
  • Issues in Mass Communication (1998). J.S. Yadav and PradeepMathur, Kanishka Publishers, New Delhi.
  • Issues of Communication Development and Society (2012). Saxena, Kanishka Publishers and Distributors. New Delhi.

 

Academic Year: 
2022-2023 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/introduction-communication

Links:
[1] https://journalism.iisuniv.ac.in/courses/subjects/introduction-communication
[2] https://journalism.iisuniv.ac.in/academic-year/2022-2023