Case Study - Practical

Case Study - Practical [1]

Paper Code:

25CJMC502

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

This course will enable the students to equip themselves with analytical and practical skills for critically examining diverse media platforms—print, radio, television, cinema, public relations, advertising, and digital media.

Course Outcomes:

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25CJMC502

Case Study -Practical

CO190: Understand and apply core concepts of media analysis across different platforms including print, radio, television, cinema, advertising, public relations, and digital media.

CO191: Demonstrate the ability to critically evaluate media content for accuracy, bias, ethical considerations, and effectiveness in communication.

CO192: Develop skills in conducting case studies, including data collection, content analysis, and interpretation of audience engagement.

CO193: Create structured reports and presentations by applying insights and incorporating visual, textual, and audio elements as supporting evidence.

CO194: Analyze the role of media in shaping public opinion, influencing behavior, and reflecting or challenging societal norms.

CO195: Contribute effectively in course-specific interaction.

Approach in teaching:

Interning in a Media organisation and report writing.

Learning activities for the students

Self-learning assignments, , Simulation, Seminar presentation, Field practical

Continuous Assessment Test

Semester end examination

Unit I:

Print Media: Coverage Analysis of a Major News Event

Select a national or regional news event covered by at least two newspapers.
Analyze news values, editorial bias, headline treatment, and visual elements.
Compare objectivity, tone, and journalistic ethics across publications.
Include scanned clippings and layout analysis.

Radio: Programming Strategy and Audience Engagement in Radio

Select an FM or AM radio channel and analyze one specific show (news, talk, or entertainment).
Study its content structure, audience target, script flow, and sound design.
Conduct a listener survey or feedback analysis (optional).
Provide a breakdown of how radio builds connection using only audio tools.

Unit II:

Television: Comparative Analysis of Prime Time TV News Programs

Choose two different news channels and record their prime-time news shows.
Compare their content framing, anchors’ presentation style, use of visuals, and biases.
Comment on their TRP ratings and public trust factors.
Include screenshots and a content breakdown table.

Cinema: Cinema as a Medium of Social or Political Commentary

Choose a feature film or documentary known for addressing a relevant social issue.
Analyze narrative, character portrayal, symbolism, cinematography, and message delivery.
Study public reception through reviews, box office, and audience response.
Discuss its impact on public discourse or policy.

Unit III:

Public Relations (PR): PR Campaign Strategy and Media Handling

Select a PR campaign (corporate, political, or crisis management).
Identify tools used: press releases, media kits, events, influencer outreach, etc.
Evaluate media coverage, public perception, and campaign success.
Attach sample press materials or screenshots if available.

Unit IV:

Advertising: Brand Communication and Advertising Effectiveness

Select a brand and one of its ad campaigns (TV, print, digital, or integrated).
Analyze target audience, creative approach, media planning, and message clarity.
Evaluate impact through sales data, engagement, or recall surveys.
Include visuals and slogans as part of the submission.

Unit V:

Digital Media: YouTube/ Influencers

Select 2 channels (1M+ subscribers) Select 4 influencers (1M+ followers) from any platform

Content Format Analysis: Study video styles: storytelling, humor, aesthetics, editing. Classify content: education, entertainment, lifestyle, commentary, Explore trend use and innovation.
Influencer Impact Assessment: Evaluate message clarity and relevance to trends/audience interests.
Creative Comparison: Compare creators' success factors, cultural influence, and target audiences.
Strategy Pitch (Group): Develop a strategy pitch analyzing audience engagement, creativity, and content effectiveness.

Academic Year:

2025-2026 [2]

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IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158