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Communication Studies [1]

Paper Code: 
JMC 101
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
10.00

Introduction to Communication- Meaning, Definitions and Importance of Communication.

 

10.00

Verbal Communication - Characteristics & Functions.

Non Verbal Communication – Characteristics & Functions.

 

15.00

Communication Process- Objectives and Elements.

Intrapersonal Communication, Interpersonal Communication –its three stages,

Focused & Unfocused Interactions.

 

15.00

Group  Communication - Characteristics and Functions.

Mass Communication- Characteristics ,  Functions & Impact.

Barriers to Communication.

 

10.00

Significance and Functions of Mass Media- Traditional media, Print, Audio, Audio-visual and New Media, Mass Communication and Society.

 

References: 

 

 References:

  1. DeVito Joseph A., Communication : Concepts and Process, Prentice-Hall. New Jersey.
  2. McLuhan Marshall., Understanding Media, Routledge and Kegan Paul, London.
  3. Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.
  4. Yadava, J.S., Mathur P. K., Adult Philip H., Introduction to Mass Communication: The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.
  5. Murphy, Robert D., Mass Communication and Human Interaction, Houghton Mifflin Co., Boston. 
  6. McLuhan Marshall, Understanding Media: The Extensions of Man, Penguin, 1969.

 

Academic Year: 
2014-2015 [2]

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Source URL: https://journalism.iisuniv.ac.in/courses/subjects/communication-studies-0

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[1] https://journalism.iisuniv.ac.in/courses/subjects/communication-studies-0
[2] https://journalism.iisuniv.ac.in/academic-year/2014-2015