(2016-17) Development Communication and Political Journalism

Paper Code: 
JMC-144 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:
• understand and know the principles, forms and process of development communication.
• know the various theories of development communication.
• relate various technologies, their development and their role in national development with research studies.

 

Definition of Development, Persuasive model of development, Mass media model of development.
Psychological Theories: Concepts of selective exposure, Selective perception and Selective retention

 

Developmental Journalism : Concept of development historical overview of development, issues and indicators of development.
Role of Communication in Development, Concept of Mass Society

Development of press with special emphasis on political reporting beat.

 

 

 

Development of press with special emphasis on political reporting beat.

Study of research studies related to Press and specially political reporting

 

References: 

1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.

10. Social change in India- B. Kappuswam

11. Saxena, Dr. Ambrish – Fundamentals of Reporting and Editing, Kanishka Publishers and Distributors, New Delhi.
12. Kamath, M.V. Professional Journalism, Vikas Publishing House, New Delhi.
13. Lewis, James., The Active Reporter. Press Institute of India, New Delhi.
14. Kamath, M.V., The Journalist’s Handbook. Vikas Publishing House, New Delhi.
15. MacDougall, Curtis D., Interpretative Reporting, Macmillan, New York.
16. A Manual for News Agency Reporters, Indian Institute of Mass Communication, New Delhi, Allied Publishers Pvt. Ltd., New Delhi

 

Academic Year: 
2019-2020
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