Coming soon
(2016-17) Development Communication and Public Relations
This course will enable students to:
• understand and know the principles, forms and process of development communication.
• know the various theories of development communication.
• relate various technologies, their development and their role in national development with research studies.
Definition of Development, Theories in sociology of development, Persuasive model of development, Mass media model of development.
Psychological Theories: Concepts of selective exposure, Selective perception and Selective retention
Developmental Journalism : Concept of development historical overview of development, issues and indicators of development.
Role of Communication in Development, Concept of Mass Society
Development of Public Relations in India
Role of Public Relations in Development
Study of research studies related to Public Relations
1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy.
11. Cutlip, Scott M. and Allen H.Center. Effective Public Relations Prentice Hall, New Jersey.
12. Sahai, Baldeo, Public Relations. Standing Conference of Public Enterprises, New Delhi.
13. Broom, Glen and David, Using Research in Public Relations. Prentice Hall, New Jersey.
14. Oxley, Harlod, The Principles of Public Relations. Kogan Page, London.
15. Basu, Anil, Public Relations : Problems and Prospects. Calcutta.
16. Kaul, J.M. Public Relations. Allied Publishers, New Delhi.
17. Mehta, D.S., Handbook of Public Relations. Allied Publishers, New Delhi.
18. Sengupta, Sailesh, Management of Public Relations and Communication, Vikas Publishing House, New Delhi.
