Agriculture Journalism

Paper Code: 
JMC-144 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

  • Understand Agriculture Economy, Contemporary Debates and Information World
  • Gain knowledge about Agriculture Journalism in India, diffusion process and theories
  • Have an insight about Farm communication as different from field journalism, Information and Opinions, Audience responses 
  • Observe information transfer process of farm practices and policies, agriculture policies and crop safety measures

 

Unit I: 
Rural India and Information Access

Rural population and exposure to media channels, popular mode of communication for policy related information and content consumption

Unit II: 
Agriculture Journalism

Understanding Agriculture economy, contemporary issues and information needs of farmers. Agriculture journalism and its status in India

Unit III: 
Agro Programming

Agriculture programming, new formats, innovations, audience surveys, researches and feedback processes

Unit IV: 
Diffusion Theories

Development and Change theories, Roger’s two step flow, Walter Lippman - Public Opinion, Public broadcasting andPolicy advocacy through media

Unit V: 
Farm Policies

Agriculture policies and surveys in India, shift in policies in past five years, crop losses and compensation schemes

References: 
  • Agriculture Communication :Process and Methods-AS Sandhu; Oxford & IBH Publishing Co. Pvt . Ltd
  • Agriculture Journalism: Hans C.Groot-
  • Communication Techniques in Farm Extension-L.Nirmala-Scientific Publisher
  • Agricultural Extension, Rural Development and the Food Security Challenge:William McLeod Rivera, M. Kalim Qamar,
  • Doubling Dreams: G-Shridhathan and Anop AJ, Edited.
  • The New merchants of Grain:Out of the shadows: Jonathan, Kingsmen: Kindle edoition
  • Rural Man fiesta: Varun Gandhi
  • Agriculture Journalism-B.L.Jana, Agrotech
  •  

 

Academic Year: 
2020-2021
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