Communication Research

Paper Code: 
JMC 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to understand the basics and types of research. Understand the basics of media and social science research and understand the interrelations between elements and application of SPSS software.

 

15.00
Unit I: 

Communication Research-Definition, Meaning, Types. Elements of Research- Concept, Variable, Hypothesis .Scope and Importance of Communication Research. Analytical Approach

 

 

10.00
Unit II: 

Research Design - Exploratory, Descriptive, Explanatory & Experimental.

Sources of Data- Primary, Secondary.

Sampling of Data – Probability and Non-probability.

10.00
Unit III: 

Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Case study, Content analysis.

Data Processing – Classification and Tabulation.

15.00
Unit IV: 

Data Analysis-, Statistical Methods. Central Tendency.-Mean, Median, Mode.

10.00
Unit V: 

Media Research –Feedback, Feed Forward, Public Opinion Surveys, Telephonic Surveys, On-line polls.

Essential Readings: 

1.Stempel, Guide H. and Bruce Westley, Research Methods in Mass Communication, Prentice Hall, New Jersey.

2.Berger, Arthur Asa, Media Research Techniques, New Delhi.

3.Das, G. Social Survey and Research. Manu Enterprises.

4.Emmert, Philip and William D. Brooks (Eds.) Methods of Research inn Communication. Houghton Miffin Co., Boston.

5.Backstrom, Charles H. and Gerald D. Hursh Survey Research Northwestern University Press, Illinois.

Academic Year: 
2016-2017
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