This course will enable the students to have knowledge of radio presentation and storytelling techniques, explore production processes and technological advancements, analyze the value of creativity in radio programming, observe trends in radio digitization, and experience studio working processes.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24JMC325(C) |
Corporate Communication and Brand Management (Practical)
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CO145: Demonstrate proficiency in PR writing for media, in-depth analysis of case studies from two international and two national firms. CO146: Analyse public relations strategies, insights, and prepare for Interviews. CO147: Evaluate STP strategies for advertising excellence. CO148: Apply copy writing techniques for various purposes. CO149: Examine case studies related to brand management. CO150: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation). Case study Writing practise
Learning activities for the students Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Continuous Assessment Test Semester end examination
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E- Resources