Development Communication

Paper Code: 
CJMC 403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Evaluate the concept, types and models of development.
  2. Analyse the various programmes and policies of development run by government at state and center level.
  3. Interpret the role of media in development of a nation.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 403

Development Communication

CO91:Students would learn the concepts meaning and model shop the development.

CO92: Students would be able to understand the problems and hurdles in development communication.

CO93: Learner would understand the working of government and administration in development.

CO94: Students would know different programmes and policies of the development.

CO95: Learner would know the rural India and its problems he also will understands the communication gap.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials,  Demonstration, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • Concept of Growth and Development
  • Measurement of development-PQLI and HDI
  • Nehruvian model
  • Gandhian models of development
  • UN millennium dev goals

 

20.00
Unit II: 
II
  • Development communication: Concept and approaches
  • Sustainable Development, Participatory Development and Inclusive Development
  • Development support comm. – definition, genesis, Wood’s Triangle

 

20.00
Unit III: 
III
  • Role of Print, farm radio, TV, and traditional media in development
  • Role of development agencies and NGOs in development communication
  • Cyber media and dev –e-governance, e-chaupal, national knowledge network

 

20.00
Unit IV: 
IV
  • Development Journalism and rural reporting
  • Information needs in rural areas
  • Use of traditional media for development in rural areas
  • Community newspapers
20.00
Unit V: 
V
  • Critical appraisal of mainstream media’s reportage on rural problems and issues
  • Panchayati Raj in India.

 

Essential Readings: 

Suggested Text Books

  • Communication and Development- Critical Perspective (2000). Rogers, Everett M. Sage, New Delhi.
  • Communication and Development: The Challenge of the Twenty- first Century New Delhi (2000). Gupta,V.S., Concept Publishing Company, New Delhi.
  • Communication Development in the New World Order: A critical Analysis (). Sinha, Dipankar, Kanishka Publishers, New Delhi.
  • Communication and National Development (2002). Joshi P. C., Anamika Prakashan, New Delhi.

 

Suggested Reference Books

  • Communication for Development: Theory and Practice for empowerment and Social Justice (2015). Melkote, Srinivas R;Steeves, H. Leslie, SAGE Publications, Delhi.
  • Communication Media and Development (2012). Bala, Madhu, Nirmal Book Agency, Kurukshetra.
  • Om Prakash Pandey (2021). Bharat Vaibhav. National Book Trust. New Delhi
  • Dharampal (2022). Bharat Ka Swadharma. Setu Prakashan. Uttar Pradesh
  • Dharampal (2021).The Beautiful Tree-Indigenous Indian Education In The Eighteenth Century. Rashtrotthana Sahitya. Karnataka. 
  • Dharampal(2000).Indian Science and Technology in the Eighteenth Century.  Other India Press.  Goa

 

References: 

E Resources 

 

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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