Electronic Media: Concept & Process

Paper Code: 
JMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to understand the evolution of AIR and Doordarshan. Understand the broadcasting guidelines. Understand the development and usage of new media and online broadcasting.

 

15.00
Unit I: 

Electronic Media: Brief history of development of electronic media in India; Comparative study of Radio and TV

15.00
Unit II: 

Prasar Bharti, All India Radio and its services, Internet radio. Privatisation-leasing out time slots (1993)—Privatization policy (2000)—Expansion of

FM Radio channels - Development of Educational & Community Radio.

10.00
Unit III: 

Television as mass media: its characteristics & effects; Broadcast bill 1997, Growth of Private ,International, National & Regional TV Networks & fierce competition for ratings TRP, Community Television

10.00
Unit IV: 

Cinema: Characteristics, Indian Cinema; Film censorship ;Comparison with other media, Film distribution & exhibition; Film Appreciation

10.00
Unit V: 

New Media: Citizen Journalism, social sites, blogs, Effect of social media on masses

References: 
  1. Bhatt, S.C. Broadcast Journalism: Basic Principles, Har -Anand Publications, New Delhi.
  2. Baruah, U.L., This is All India Radio, Publications Division, New Delhi.
  3. Jain, S.P., Art of Broadcasting, Intellectual Publishing House, New Delhi.
  4. Singh, Chandrakant P., Before the Headlines: A Hand Book of Television Journalism, MacMillan India Ltd., Delhi.
  5. Saxena, Gopal, Television in India, Vikas Publishing House, New Delhi.
  6. Acharya, R.N., Television in India, Manas Publication, Delhi.

 

Academic Year: 
2015-2016
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