Electronic Media: Concept & Process

Paper Code: 
JMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to understand the evolution of AIR and Doordarshan. Understand the broadcasting guidelines. Understand the development and usage of new media and online broadcasting

15.00

                                                                                               

Electronic Media: Brief history of development of electronic media in India; Comparative study of Radio and TV.

 

 

15.00

                                                                                                    

Prasar Bharti, All India Radio and its services, Radio programme formats,Internet radio.

 

10.00

                                                                                                      

Television as mass media: its characteristics & effects; Broadcast bill 1997, Recent trends in broadcasting. Community Television.

10.00

                                                                                                      

Cinema: Characteristics, Indian Cinema; Comparison with other media, Film distribution & exhibition; Film Appreciation. 

10.00

 

New Media: Citizen Journalism, social sites, blogs, Effect of social media on masses

Essential Readings: 
  1. Bhatt, S.C. Broadcast Journalism: Basic Principles, Har -Anand Publications, New Delhi.
  2. Baruah, U.L., This is All India Radio, Publications Division, New Delhi.
  3. Jain, S.P., Art of Broadcasting, Intellectual Publishing House, New Delhi.
  4. Singh, Chandrakant P., Before the Headlines: A Hand Book of Television Journalism, MacMillan India Ltd., Delhi.
  5. Saxena, Gopal, Television in India, Vikas Publishing House, New Delhi.
  6. Acharya, R.N., Television in India, Manas Publication, Delhi.
Academic Year: 
2016-2017
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