History of the Media

Paper Code: 
CJMC 303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will acquaint the students with the historical evolution and technical advancements in the various field of mass media in India.

 

20.00
Unit I: 
I

History of Print Media: Colonial Period, National Freedom Movement

 

 

 

 

 

20.00
Unit II: 
II

Print Media in the Post Independence Era, Major News Agencies in India, Present trends in Print Media.

20.00
Unit III: 
III

History of Radio in India: Penetration of radio in rural India‐Case studies

Community Radio, Formats in Radio Programming.

20.00
Unit IV: 
IV

History of Television in India: Commercialization of Programming (1980s)

Satellite Television, Prasar Bharati

10.00
Unit V: 
V

History of Cinema: From Silent Era to the twenty first century.

Essential Readings: 
  1. Briggs, A and Burke, P, Social History of Media: From Gutenberg to the Internet, (Polity Press, 2010) (Chapter 2 and Chapter 5)
  2. ParthasarthyRangaswami, Journalism in India from the Earliest to the Present Day, (Sterling Publishers, 1989).
  3. Jeffrey, Robin, India’s News Paper Revolution: Capitalism, Politics and the Indian Language Press, (New Delhi, Oxford 2003)
  4. Chatterjee, P.C, Broadcasting in India page (New Delhi, Sage, 1991) ‐39‐57
  5. Neurath P. “Radio Farm Forum as a Tool of Change in Indian Villages,” Economic Development of Cultural Change, vol 10, No. 3 (pp 275‐283)
  6. David Page and William Crawley, Satellites Over South Asia, (Sage, 2001) Chapter 2, chapter 8 and Chapter 9.
  7. Das, Biswajit, “Mediating Modernity: Colonial Discourse and Radio Broadcasting in India,” Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005)
  8. Parthasarthi, Vibhodh, “Constructing a ‘New Media Market: Merchandising the Talking Machine” in Communication Processes Vol 1: Media and Mediation, B. Bel, B. Das, J. Brower, Vibhodh Parthasarthi, G. Poitevin (Ed.) (Sage 2005)
  9. Elen McDonald “The modernizing of communication: Vernacular Publishing in Nineteenth Century Maharashtra” Asian Survey, 8‐7, (1968) pp 589‐606
  10. G.N.S Raghavan, Early years of PTI, PTI story: Origin and Growth of Indian Press, (Bombay, Press Trust of India, (1987), 92‐119
Academic Year: 
2016-2017
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