History of the Media (Theory)

Paper Code: 
CJMC 303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. Acquaint themselves with the historical evolution of mass media in India.
  2. Understand the technical advancements in the field of mass media.
  3. Understand the social, political and cultural implication of mass media.

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 303

History of the Media

CO59: Students would be analyzing the history of journalism.

CO60: Students would be able to enhance understanding of the origin and development of the print, electronic and web media.

CO61:Students would be able to gain the knowledge of growth of print, electronic and web media.

CO62: Students would be acquainted with technological advancements in print, electronic and web media.

CO63: Students would be able to throw light on the present status of various mass media.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

20.00
Unit I: 
UNIT I
  • History of Print Media: Colonial Period, National Freedom Movement

 

 

20.00
Unit II: 
UNIT II
  • Print Media in the Post Independence Era, Major News Agencies in India,
  • Present trends in Print Media.

 

 

 

20.00
Unit III: 
Unit III
  • History of Radio in India: Penetration of radio in rural India‐Case studies, Community Radio,
  • Formats in Radio Programming.

 

 

 

20.00
Unit IV: 
UNIT IV
  • History of Television in India: Commercialization of Programming (1980s), Satellite Television,
  • Prasar Bharati

 

 

 

10.00
Unit V: 
UNIT V
  • History of Cinema: From Silent Era to the twenty first century.

 

 

References: 
  1. History of Indian Press Growth of Newspapers (2002). B.N Ahuja. Surjeet Publications. New Delhi.
  2. History of Radio and Programme Production (2016). Nagendra. Kanishka Publishers and Distributors. New Delhi.
  3. Modern History of Indian Press (1998). Sunit Ghosh. Cosmo Publications. New Delhi.
  4.  The Press in India: A New History (1994). G.N.S Raghavan. Gyan Publishing House. New Delhi.
  5. Bollywood: A History (2006).Mihir Bose. Lotus Collections. New Delhi.
  6. Mass Communication in India (2005). Keval J. Kumar. Jaico Publishing House. Mumbai.
  7. Elements of Print Media and Journalism (2015). KrishnaveerChalla, Abhishek. Kanishka Publishers. New Delhi.
  8. The Cinemas of India 1896-2000 (2005). Yves Thoraval. Mcmillian India Ltd. UK.

 

Academic Year: 
2020-2021
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