Internship (Practical)

Paper Code: 
DMC422
Credits: 
18
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to develop an advanced understanding of diverse media cultures and practices, while gaining hands-on experience through engagement with media experts and institutions.

 

 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24DMC422

Internship

(Practical)

CO142: Demonstrate an advanced understanding of the work cultures, practices, and intricate skill sets. 

CO143: Demonstrate proficiency in oral communication by effectively presenting ideas, participating in discussions, and delivering professional presentations during their internship.

CO144: Enhance their written communication skills by producing clear, concise, and impactful reports, emails, and other professional documents.

CO145: Explore comprehensive hands-on experience in the field. 

CO146: Contribute effectively in course-specific interaction.

 

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, 

Semester end examinations, 

Quiz, 

Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

Content

 

  • Understand Work Culture of Media Organizations/ Digital Marketing Agency/Production House/ Advertising/Creative/PR/Event Agency, and get Hands on Experience of Working in Field under Expert Guidance

The marking scheme of internship report is as follows:

 

Total Marks 100

 

SCHEME OF EXAMINATION FOR CONTINUOUS ASSESSMENT

 

EVALUATION BY MENTOR

(EXTERNAL)

EVALUATION BY SUPERVISOR

(INTERNAL)

TOTAL

ATTENDENCE/

INTERACTION

ACTIVITY LOG

BOOK/PROGRESS REPORT

PPT PRESENTATION ON

PROGRESS OF WORK

VIVA

VOCE

 

5

10

5

10

30

 

 

SCHEME OF EXAMINATION FOR SEMESTER END EXAMINATION

 

INTERNSHIP REPORT

PPT PRESENTATION

VIVA VOCE

TOTAL

30

30

10

70

 

It will be evaluated by a board of one internal and one external examiner

 

 

Academic Year: