Introduction to Mass Communication

Paper Code: 
MCV 131
Credits: 
10
Contact Hours: 
90.00
Max. Marks: 
100.00
Unit I: 
Unit -I

Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication., Barriers in Communication.

Unit II: 
Unit-II

 

Print Media- An introduction, Characteristics, Components, Understanding News, News Meaning, Definition, Basic Components of a News Story, Hard and Soft News

Unit III: 
Unit-III

 

 Electronic Media- An introduction, Characteristics, Effects, Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave, Comparison between Radio and Television.

Unit IV: 
Unit-IV

 

Cinema- Development of Indian Cinema, Characteristics, Components- Advertisement films, Documentary, Feature film, Comparison with other mediums.

Unit V: 
Unit-V

 

New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Problems related to new media.

Academic Year: 
2019-2020
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