Introduction to Mass Communication

Paper Code: 
MCV 131
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 

Communication : Definition, Elements and Process, Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication., Barriers in Communication

Unit II: 

Print Media- An introduction, Characteristics, Components, Understanding News, News Meaning, Definition, Basic Components of a News Story, Hard and Soft News

 

Unit III: 

Electronic Media- An introduction, Characteristics, Effects, Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave, Comparison between Radio and Television.

Unit IV: 

Cinema- Development of Indian Cinema, Characteristics, Components- Advertisement films, Documentary, Feature film, Comparison with other mediums.

 

Unit V: 

New Media- An introduction, Characteristics, Components- Cyber Journalism, Cyber Radio, e-mail, Blog, Problems related to new media.

 

Essential Readings: 
  1. Prospective of Human Communication by Aubrey B. Fisher (Mcmillan)
  2. Sciences of Human Communicated. By Wilber Schramm.
  3. Process and Effect of Mass Communication ed. Wilber Schramm.
  4. Communication in India by J.S. Yadav.
  5. Broadcasting and the people by Mehra Marsani (NBT).
  6. Mass Media in India (Research and Reference Division)

 

Academic Year: 
2022-2023
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