Communication Research

Paper Code: 
JMC 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to -

  1. Understand the basics and types of research.
  2. Understand the basics of media and social science research.
  3. Understand the interrelations between elements and application of SPSS software.

 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper   Code

Paper Title

JMC

322

Communication and Media Research

CO62:Students would learn the basic concepts of communication, media and social science research.

CO63:Students would know about the need, process and ethics of research.

CO64:Students would learn interrelation and application of SPSS software.

CO65:Students would learn about the various types of research, surveys and polls.

 

Approach in teaching:

Lecture cum Discussion Tool (Power Point Presentation)

Tool (Power Point Presentation) and SPSS practice

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

15.00
Unit I: 

Communication Research- Definition, Meaning, Types, Scope and Importance of Communication Research. Research Approaches- Quantitative, Qualitative and triangulation .  Elements of Research- Concept, Variable, Hypothesis

10.00
Unit II: 

Research Design - Exploratory, Descriptive, Explanatory & Experimental. Research Methodologies -Survey, Content Analysis, Case Studies, Observation.

10.00
Unit III: 

Sources of Data- Primary, Secondary. Sampling of Data – Probability and Non-probability, Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Web Surveys, Panel Discussions 

15.00
Unit IV: 

Public Opinion Surveys, Telephonic Surveys, On-line polls in media research, Data Processing , Classification, Codification and Tabulation.

10.00
Unit V: 

Data Analysis- Statistical Methods. Central Tendency-Mean, Median, Mode. Data Interpretation, Report Writing Bibliography, In text Citation. New trends in media research

References: 

1.    Media Research Methods (2011). Anderson James. Sage Publications, USA 

2.    Media Research Methodology (2013). Arun Sharma. Maxford Books. India

3.    Media and Communication Research Methods (2016). Arthur Berger. Sage Publication, New Delhi                        

4.    Introducing Communication Research (2017).  Donald Treadwell. Sage Publication, New Delhi

5.    Research Methods in Social Work (2008). David Royse. Thompson Learning INC, UK

6.    Research Methods for the Social Sciences (2007). Wellington. Continuum International Publishing Group, Singapore

7.    Social Research Methods (2004). William Reader. Routledge, USA

8.    A Social Research Method (2012). Alan Bryman. Oxford University Press, New York  

9.    Basic Research Methods: An entry to social science (2010). Gerard Guthrie. Sage Publication,USA

10. Research Methods (2001). Ram Ahuja. Rawat Publication, New Delhi         

11. Elementary Statistics in Social Research (2006). Levin. Pearson Publication, New Delhi   

12. Research Methodology: Methods &Techniques (2009). C.R Kothari. Newage International Publication, New Delhi

Academic Year: 
2019-2020
  • Printer-friendly version
  • PDF version