Media Management

Paper Code: 
DJMC 501A
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the structure and management of media houses. It will also enable students to understand the process and challenges of launching a new media venture along with the new trends of media industry.

 

10.00
Unit I: 
I

Media Management: Concept and Perspective: Concept, origin and growth of Media Management Fundamentals of management. Management School of Thought

 

 

 

 

20.00
Unit II: 
II

Media Industry: Issues & Challenges: Market Forces: performance evaluation    (BARC and HITS) and Market shifts. Monopoly & Cross Ownership patterns.

20.00
Unit III: 
III

Media Organizations in India. Role responsibilities & Hierarchy Workflow & Need of Management. Shift Patterns, Circulation & Readership.

20.00
Unit IV: 
IV

Media Economics, Strategic Management and Marketing. Budgeting, Financial management, and personnel Management, Media &Market forces

20.00
Unit V: 
V

Case Studies :Visionary Leadership- Media Entrepreneurs, Qualities and Functions of media managers. Indian and International Media Giants- Case Studies

Essential Readings: 
  1. Vinita Kohli Khandeka, Indian Media Business, Sage
  2. Pradip Ninan Thomas, Political Economy of Communications in India, Sage
  3. Lucy Kung, Strategic management in media, SAGE
  4. Dennis F. Herrick, Media Management in the age of Giants, Surjeet Publications
  5. Jennifer Holt and Alisa Perren, (Edited ) Media Industries-History, Theory and Method , Wiley- Blackwell.

 

  1. John M. lavine and Daniel B. Wackman, Managing Media Organisations
Academic Year: 
2016-2017
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