This course will enable the students to examine and explore the impact of technological advancements on media industries and their management strategies by developing skills in strategic planning, budgeting, and resource allocation specific to media organisations.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24JMC224 |
Media Management (Theory) |
CO61: Gain a foundational understanding of media industries, their structures, and their roles in society. CO62: Develop effective teamwork and communication skills essential for collaborating in media environments. CO63: Explore into media production and distribution processes, including content creation, packaging, and distribution channels CO64: Analyse innovative approaches to media management, including digital transformation, audience engagement strategies, and emerging technologies CO65: Analyse global trends and perspectives in media management, considering cultural, economic, and political factors. CO66: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Class test, Continuous Assessment Test Semester end examination Assignments |
E-Resources