Principles of Mass Communication

Paper Code: 
JMC 201
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
15.00

Media Systems and Theories- Authoritarian; Libertarian; Socialist, Social Responsibility; Development; Participatory.

 

15.00

Models- SMR; SMCR; Shannon and Weaver; Lasswell; Osgood; Schramm; Gerbner & Gate-keeping.

 

10.00

Mass Media: Public Opinion and Democracy; Characteristics of Audiences.

 

10.00

Cultural Integration  and   Cultural Pollution; Media and Social Responsibility; Phenomenon of Mass Culture.

 

10.00

Cross Cultural Communication – Meaning; Definition; Tools and   Relevance

References: 

References:

1. DeVito, Joseph A., Communication : Concepts and Process Prentice-Hall. New Jersey.

2  McLuhan, Marshall., Understanding Media. Routledge and Kegan Paul, London.

3  Agee, Warren P.K. Adult Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.

4  Yadava, J.S., Mathur P. K., Ault Philip H., Introduction to Mass Communication: The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.

 

Academic Year: 
2014-2015
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