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Print Media Management
Paper Code:
JMC 302
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
15.00
Principles of Media Management and their Significance.
Print Media Profession, Launching Print Media Venture.
15.00
Hierarchy & Organizational Structure of Different Departments – Editorial; Personnel Management; Finance; Circulation; Sales Promotion; Advertising; Production and Reference Sections. Functions of these Departments.
15.00
Ownership patterns in Mass-Media in India – Sole Proprietorship; Partnership; Private Limited Companies; Public Limited Companies & Franchisees.
10.00
Economics of Print Media – Marketing Strategies; Brand Promotion; Space, Time & Circulation.
10.00
Media as an Industry and Social Service.
References:
References:
- C.S. Reyudu – Media and Communication Management, Himalaya Publishing House, Mumbai.
- Reports of the First Press Commission (1954) and the Second Press Commission (1982).
- Report of the Enquiry Committee on Small Newspaper (1965).
- Kothari, Gulab, Newspaper Management in India, Intercultural Open University, The Netherlands.
- Sindhwani, Trilok N., Newspaper Economics and Management, Ankur Publishing House, New Delhi.
- Mathur, B.S.,Principles of Management, National Publishing House, New Delhi.
Academic Year:
