2-Day Workshop on "Writing for Media"

IIS (Deemed to be University) Jaipur

Name of the Department: Department of Journalism and Mass Communication

Name of the Event/Activity/Workshop/Seminar: 2-Day Workshop on "Writing for Media"

Date: September 27-28, 2024

Venue: AV Studio

Topic on which activity was organized: "Writing for Media"

No. of Participants/Beneficiaries (Teaching/Non-teaching/Students to be mentioned separately): 27 (UG and PG students of JMC)

Name of the Activity Coordinators:  Dr. Aastha Saxena

Name of Collaborating Agency (if any) with address & contact no.:  NA

Objective of the workshop/seminar/activity: The objective of the 2-day workshop on "Writing for Media" was to enhance the writing skills of students in both English and Hindi, focusing on creative media writing techniques. The workshop aimed to provide students with practical insights into writing for different formats in the media industry, including editorial pieces, opinion writing, and creative storytelling. It was designed to improve the students' ability to craft compelling content for print, digital, and broadcast media, while also teaching them how to engage diverse audiences through effective language and storytelling strategies.

Description (max 500 words): The workshop was conducted over two days, each focusing on a different aspect of creative writing for the media:

Day 1: Creative Writing (English) with Ms. Kavita Pant

The first day of the workshop featured Ms. Kavita Pant, Associate Editor (Opinion) at News 9, who led an engaging session on creative writing in English. Ms. Pant shared her expertise in crafting opinion pieces, editorials, and persuasive writing for media. She emphasized the importance of structure, clarity, and persuasive language while writing for a diverse audience. The session included a discussion on the nuances of writing engaging editorial content that balances objectivity with strong, impactful opinions. Ms. Pant also provided students with practical exercises that helped them improve their writing skills and understand the dynamics of writing for digital and traditional media platforms.

Day 2: Creative Writing (Hindi) with Mr. Amit Sharma

On the second day, Mr. Amit Sharma, State Head Video at Dainik Bhaskar App, focused on creative writing in Hindi. His session revolved around how to write compelling content for Hindi-language media, particularly for digital platforms like news apps. Mr. Sharma provided insights into writing video scripts, crafting catchy headlines, and creating engaging, short-form content that resonates with a digital audience. The session also touched upon the significance of multimedia storytelling, where written content is enhanced by visual elements. He emphasized the importance of cultural sensitivity and language that connects with the target audience while remaining concise and impactful.

Outcome of the activity/event/seminar/workshop: The workshop was highly beneficial for the students from the Department of Journalism and Mass Communication. The event successfully met its objective by providing students with practical tools and techniques for creative media writing in both English and Hindi. The workshop provided students with the skills and confidence needed to excel in the rapidly changing media landscape, equipping them with the tools to write creatively and effectively for both English and Hindi-language media. The hands-on learning approach and expert insights left a lasting impact on the participants, who are now better prepared for their careers in journalism and mass communication.