Two-Day Workshop on "PR and Advertising Strategies"

IIS (Deemed to be University) Jaipur

Name of the Department: Department of Journalism and Mass Communication

Name of the Event/Activity/Workshop/Seminar: Two-Day Workshop on "PR and Advertising Strategies"

Date: August 30th - 31st, 2024

Venue: AV Studio

Topic on which activity was organized: "PR and Advertising Strategies"

No. of Participants/Beneficiaries (Teaching/Non-teaching/Students to be mentioned separately): 43 (UG and PG students of JMC and PG students of MBA- ABM)

Name of the activity Coordinators:  Dr. Aastha Saxena

Name of Collaborating Agency (if any) with address & contact no.:  NA

Objective of the workshop/seminar/activity: The workshop aimed to provide students with a comprehensive understanding of public relations (PR) and advertising strategies. It focused on enhancing students' knowledge of the fundamental principles, objectives, and evolving trends in both fields. Additionally, the workshop sought to offer hands-on experience through interactive activities, thereby equipping students with practical skills and industry insights.

Description (max 500 words):

The School of Media Studies organized a two-day workshop on "PR and Advertising Strategies" on August 30th and 31st, 2023, at the AV Studio. The event featured two esteemed speakers who brought a wealth of knowledge and experience to the sessions.

Day 1: Advertising Strategies with Ms. Sneha Jain

The workshop commenced with a warm welcome note delivered by Ms. Dipali Barahath, who introduced the theme of the workshop and highlighted its objectives. Following the welcome address, Ms. Sneha Jain, an esteemed guest speaker, was felicitated with a planter as a token of appreciation for her presence and contribution to the workshop.

Ms. Jain's session focused on the fundamentals of advertising, including topics such as the introduction to advertising, its history, objectives, and importance. She emphasized the evolving landscape of advertising, highlighting the need for creativity and adaptability in a rapidly changing market. The interactive nature of her presentation captivated the audience, who were engaged in discussions and questions throughout.

Toward the end of the session, Ms. Jain challenged the students to create an interesting tagline for any product of their choice. This exercise encouraged students to think creatively and apply the concepts they had learned during the session. The audience was impressed by her profound knowledge and dynamic presentation, which set a positive tone for the workshop.

Day 2: Public Relations Strategies with Dr. Ashish Khandelwal

On the second day, the workshop continued with a session on public relations strategies led by Dr. Ashish Khandelwal, Deputy Director of DIPR, Government of Rajasthan. With over 23 years of experience in PR and journalism, Dr. Khandelwal brought a unique perspective to the discussion. He began by sharing his professional experiences and elaborated on the functions, benefits, and distinctions between PR and advertising.

Dr. Khandelwal created a welcoming environment that encouraged active participation from the students. He addressed various questions raised by the students, while also posing his own questions to keep the discussion lively and engaging.

To further involve the participants, Dr. Khandelwal organized an interactive activity where he divided the students into groups and presented each group with a critical PR scenario to handle. The students were given 15 minutes to come up with effective solutions. This exercise proved to be the most exciting part of the session, as it allowed students to demonstrate their critical thinking and problem-solving skills. Dr. Khandelwal provided constructive feedback, highlighted areas for improvement, and suggested better approaches, giving the students a real-world glimpse into the functioning of PR.

In conclusion, Dr. Khandelwal offered valuable guidance on how to pursue a career in public relations, leaving the students motivated and well-informed about the opportunities in the field.

Outcome of the activity/event/seminar/workshop: The two-day workshop on PR and advertising strategies was a resounding success, achieving its objectives and providing a valuable learning experience for all participants. The School of Media Studies looks forward to organizing more such workshops to further enhance the professional skills of its students.