Publications

S.No.

Title of paper

Name of journal 

ISSN and I.F. 

1

The Analysis of various controversies in Television Rating system in India.

International Journal of Research

(ISSN:2348-6848, Impact Factor-3.541)

2

The Impact of Digital Media on Print Media 

Journal of Arts, UGC Care ListedJournal, IIS (deemed to be University)

(ISSN- 2319-5339)

3

EMPIRICAL USAGE ANALYSIS OF SOCIAL NETWORKING SITES IN RAJASTHAN 

International Research Journal of Human Resource and Social Sciences 

ISSN(O): (2349-4085) ISSN(P): (2394-4218) Impact Factor 5.414

4

SOCIAL MEDIA- An Effective Tool For Young Buyers And Marketers (With Special Reference To Facebook) 

International Journal of Research in Social Sciences 

ISSN: 2249-2496 Impact Factor: 7.081 

5

Binge Watching the New Normal: A Comparative study between the OTT Platform and TV Viewership 

Wutan Huatan Jisuan Jishu

ISSN:1001-1749 

6

A study of Digital Channels used by Educational Institutes for Maintaining Brand Reputation. (Co-Authored)

Journal of Arts, UGC Care ListedJournal, IIS (deemed to be University)

(ISSN- 2319-5339)

7

A Study on Emerging Trends in Public Relations Practices (Co-Authored)

Journal of Arts, UGC Care ListedJournal, IIS (deemed to be University)

(ISSN- 2319-5339)

8

Fairs: A true exhibitor of our cultural heritage and traditions with special reference to Beneshwar Dham Festival (Co-Authored)

Journal of Critical Research (SCOPUS Listed Journal) 

(ISSN- 2394-5125 )

9

Impact of Brand Image on Consumer Behavior

KAAV International of Arts, Humanities and Social Science 

(ISSN:2348-4349, Impact Factor-7.9183)

10

Framing the News: A Study of Print Media Coverage of Kashmir Conflict   (Co-Authored) (Acceptance Received)

Journal of Arts, UGC Care ListedJournal, IIS (deemed to be University)

(ISSN- 2319-5339)

11

Buying Behaviour Patterns of Consumers in Linkages with Celebrity Brand Endorsement 

ECONSPEAK: A Journal of Advances in Management IT & Social Sciences 

ISSN: (2231-4571) 

Impact Factor 8.059 

12

Cyber Crime in India: The Effect of Digitalization 

International Journal of Research and Analytical Review 

ISSN 2349-5138

13

How has the Traditional to web 4.0 affected the field of marketing Communication (Co-Authored)

Parishodh Journal, UGC Care Listed

ISSN- 2347-6648

14

Meme Syndrome: A New Visual Tool for Digital Media 

Communication Today

ISSN 0975-217X 

15

Impact of Fake News and Myths related to Covid- 19 (Co-Authored)

Rabindra Bharti Journal of Philosophy, UGC Care Listed

ISSN 0973-0087

16

Digitalization: A Tool of Enhancing Media Literacy among Youth 

Communication Today

ISSN 0975-217X