Course Detail

Semester I

DMC121 Art and Science of Human Communication

DMC122 Principles and Practice of PR, Advertising and Digital Marketing

DMC123 Digital Skills and Brand Management

DMC124 Media Language Culture and Translation

DMC125 Media Planning and Campaign Strategies

DMC126 Case Study and Industry Training

LAD120 Communication Skills and Time Management

Semester II

DMC221 Corporate and Business Communication

DMC222 Media Marketing and Research

DMC223 Media (IT) Laws, Ethics and Professional Codes

DMC224 PR, Advertising Agencies Exposure and Business Dealings

DMC225 PR for Specialised Sectors and Crisis Management (Practical)

DMC226 Networking and Relationship Building (Practical)

GSSAA220 Research and Teaching Aptitude (Theory)

LAD220 Resume Building and GD-PI and Business Etiquette (Practical)

Semester III

DMC321 New Media, Algorithm and Promotional Strategies

DMC322 Integrated Marketing Communication

DMC323 Budgeting and Event Management

DMC324 Reputation Management, Goodwill and Event Planning (Practical)

DMC325 Graphic Design, Visualisation and Creative Communication (Practical)

DMC326 Production Technology and Usage of Mobiles (Practical)

GSSAA320 Logical and Analytical Aptitude

LAD320 Social Media Networking and Presentation Skills (Practical)

Semester IV

DMC421 Dissertation (Practical)

DMC422 Internship (Practical)

LAD420 Employability Skills and Team Building (Practical)