Introduction to Mass Media: Print and Electronic

Paper Code: 
JMC 103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
15.00

Traditional Media: Folk Dances, Folk Theatre, Folk Music, Puppetry. Wys and means to keep them alive.

 

10.00

Print Media - An Introduction; Nature; Scope; Definition.

Print Media in India – History in three stages-1) Early years, 2) During freedom struggle,

3) Post independence era.

 

10.00

Evolution of Radio-  Milestones in Development of Radio in Pre- independence and Post-independence Era.

 

10.00

Evolution of Television- History of Television; Milestones in the History of Indian Television.

 

15.00

Use of Radio and TV for education and development; Social and Cultural Impact of domestic and foreign satellite channels; Public and Private Broadcasting

 

References: 

References:

1.Sharma, K.C., Journalism in India: History, Growth  &Development, Regal Publications, New Delhi.

2. Singhal/Arvind Everett M Rogers, India’s Communication Revolution from Bullock carts to Cyber Marts, SAGE Publications, New Delhi.

3. Jaffery Robin, India’s Newspaper Revolution.

4. Joshi Uma, Textbook of Mass Communication & Media,  Anmol Publications[P] Ltd., N.D-02, 1999

5. Ravindaran R.K., Handbook of Radio, Television & Broadcast Journalism, Anmol Publication, Delhi, 1999

6. Bhattarcharjee Shymali, Media & Mass, Kanishka Publishers, New Delhi-02 ,2005

7.Chatterjee, P.C., Broadcasting in India, SAGE, New Delhi.

 

Academic Year: 
2014-2015
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