Media Systems and Organizations

Paper Code: 
JMC 224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to –

  1. Understand the structure and management of media houses.
  2. Understand the process and challenges of launching a new media venture.
  3. Understand new trends of media industry.

 

Course Outcome (COs)

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper   Code

Paper Title

JMC

224

Media Systems & Organizations

CO44:Students will gain insight about the basic management strategies in media industries.

CO45:Students will have a knowhow of challenges of launching media ventures.

CO46:Students will be able to know about the problems of small and low budget newspapers.

CO47:Students would be able to know as how media is turning into an industry. 

 

Approach in teaching:

Lecture cum Discussion

Tool (Power Point Presentation) and listening to radio.

Tool and writing practice.

Lecture cum Discussion

Tool and audio editing practice.

Lecture cum Discussion

Tool (Power Point Presentation) and listen to various radio programmes.

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

10.00
Unit I: 

Basic Management Principles. Legal and financial aspects of media management. Types of Ownership:  Sole proprietorship, Partnership, Company, -Family Owned, Trust, Cross media ownership-Conglomerate & media chains.

15.00
Unit II: 

Organizational structure of Print, Broadcast and Social Media. Functioning and Interrelationships of Editorial, Business and Printing Department. Economics of Print & Electronic Media.

10.00
Unit III: 

Personnel Management, Production and Reference Section Manpower Management –Revenue Generation Strategy, Budgeting, Process and Prospects of Launching Media Ventures.

15.00
Unit IV: 

Role and Scope of Small Newspapers. Measures for the Press to Cope with the Challenges from Electronic Media and Internet.

10.00
Unit V: 

Apex bodies: DAVP, INS, ABC, PIB, DFP,RNI., – Editors Guild, Press Association, ORG, NRS, Press Clubs. Media as an industry and public service.

References: 

1.    Media and Communication Management (2011). C.S. Reyudu. Himalaya Publishing House, Mumbai.

2.    Newspaper Management in India (1997). Gulab Kothari. Bharatiya Book Corporation. Delhi.

3.    Global Source book of Mass Communication Journalism and Media Management Part 1 & 2 (2010). Swati Chauhan; Navin Chandra. Kanishka Publishers Distributors, New Delhi.

4.    Media Speaks management Matters (2011). Debanjan Banerjee. Sarup Book Publisher, New Delhi                

5.    A Textbook of Media Management (2011). Mukul Sahay, Wisdom Publications, Delhi.

6.    A Textbook of Newspaper Management (2013). Choudhary, Wisdom Publications, Delhi. 

Academic Year: 
2019-2020
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