Course Objectives
This course will enable the students to adeptly navigate the digital landscape, crafting strategic marketing campaigns, leveraging diverse platforms, and utilizing analytical tools.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DMC321 |
New Media, Algorithm and Promotional Strategies (Theory) |
CO88: Assess different website languages and online technologies. CO89: Analyse the effectiveness of various social media marketing (SMM) strategies in achieving business goals. CO90: Assess the performance of advanced digital marketing techniques. CO91: Critically analyse the role of social media advertising platforms. CO92: Examine web analytics data and the reliability and validity of web analytics tools and methods. CO93: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical, Industry visits and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources: