New Media, Algorithm and Promotional Strategies

Internet: Meaning and Concept, Domain Names, Domain extensions, Different types of Websites, Functionality, Based on Purpose, Planning and Conceptualizing, Website Booking and a Domain Name and Web Hosting, Buying a Domain, Website Language and Technology

SMM - Meaning, Purpose and Types, Blogging - Types of Blogs, Social Media Engagement, Understanding Search Engine, Basics of Keywords and Google Ranking, Introduction to SEM Terminologies: Pay Per Click (PPC), Cost Per Click (CPC), Search Engine Results Page (SERP) and Click-Through Rate (CTR)

Split Testing (Multivariate and A/B Testing), Development of PPC ads, PM and CPA Campaigns, Retargeting. Comparison between SEO and SEM, SEO: Understanding Search Engine Optimization, Features of SEO, Significance of SEO, Inverted Pyramid in SEO

Facebook Marketing-Introduction, Facebook for Business, Role of Adverts-Types and Targeting, Adverts Budget & Scheduling, Adverts Objective and Delivery, LinkedIn Marketing-introduction and Importance, LinkedIn Strategies, Sales Leads Generation Using Linkedin, Content Strategies. Mobile Marketing-Introduction and Usage

Understanding Web Analytics: Purpose, History, Goals and Objectives, Web Analytic Tools and Methods, Mistakes and Pitfalls, Basics of Content Marketing - Introduction, Content Marketing Statistics, Tools and Techniques to Analyze Preferences of Audiences.