Paper IV: Advanced Study Paper II Television Studies

History of Television: Ministry of I & B – All India Radio –Satellite Television Instructional Experiment in India – Emergence of Doordarshan – Relay Stations –Indian Satellite Systems - Colour Television – Ramayana & Mahabaharat and Cultural Nationalism - The Introduction of Cable Televisions – Foreign Broadcast and Indian Parliament - Conditional Access system - Switchover to Digital Format. Broadcast Audience Research Council

The Business of Television: Role of Advertising – Ratings and Schedules – Categories of Rating – TV Shows: Renewal and Cancellations – Shortcoming of Nielsen Rating system – Strategies of TV Advertising. Aspects of Television: Length of Shots and Framing and Lighting – Production of Films versus Digital Video – Modes of Production – Art Direction – Actors

Content based study of television- semiotics, structuralism and television, Audience oriented study of TV- ratings research, uses and gratifications, effects research, Birmingham school, psychoanalysis and TV, Post modernism and TV, TV and consumerism, Genre Study and TV, Study of Television as cultural industry; Ideological analysis and TV, market analysis,

Studies of television from policy perspective: regulation of industry, technology, content, advertising, intellectual property rights. Public broadcasting v/s private broadcasting Television rating point- BARC, TAM and A-Map

Media Reach, Media Exposure, Media Effects. Problems to Media Growth, Media Corruption, Paid News; Media manipulation by vested interests

Recording Production – Audio System – Acoustics – Mono sound - Stereo sound – Microphone – Characteristics – Recording the Video – Standard Definition – High Definition – Television and Video Formats – Videotape – Analogue - Digital - Flash memory – Hard Disk – Internal Hard Disk – Recordable DVDs