Course Objectives
This course will enable the students in creating publications and crafting write-ups for Public Relations objectives. They will conduct PR campaigns employing strategic approaches, analyze case studies on PR's role in crisis management, cultivate media relations for organizational growth, and evaluate event management strategies for PR purposes.
Course Outcomes (COs):
Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DJMC603A |
Public Relation (Practical) |
CO246: Create and learn the process of publications and Develop write ups for Public Relations purposes CO247: Conducting PR Campaigns for promoting the organisation using strategies. CO248: Create an environment for building good Media Relations for growth and promotion of the organization. CO249: Conduct Case Studies regarding role of Public Relations in Crisis Management CO250: Analyse event management strategies for PR purposes and learn to conduct academic events on grass root level. CO251: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Demonstration, Team teaching
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks. |
Class test, Semester end examinations, Quiz, solving problems in tutorials, Assignments, Presentation, Individual and group projects, Software learning, producing house journals, moot press conference |
Suggested Readings:
E- Resources: