Social Media Networking and Presentation Skills (Practical)

Paper Code: 
LAD320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

24LAD320

Social Media Networking and Presentation Skills 

(Practical)

CO124: Discuss the importance of personal branding by creating an online presence and blog.

CO 125: Show general etiquette and mannerisms, both professional and social.

CO 126: Create presentations and able to present them in front of a large audience.

CO 127: Combat stress through meditation and relaxation technique.

CO 128: Answer confidently in interviews

CO129: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Group

Discussion

 

Learning activities for the students:

Presentations

Viva and

Presentation

 

6.00
Unit I: 
Personal Branding: Converting Hobby into Passion
  • Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand
  • Social networking sites: Blogging your passion
  • Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging
6.00
Unit II: 
Etiquette
  • Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts
  • Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts
  • WhatsApp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette
6.00
Unit III: 
Pre presentation research and prep
  • Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation
  • Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule
  • Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research
6.00
Unit IV: 
Stress
  • Stress Management: Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance
6.00
Unit V: 
Seminar/Webinar and Industry Expert Session
  • Seminar/Webinar and Industry Expert Session
  • These will be conducted by Industry leaders as question answer session and experience sharing
Essential Readings: 
  • Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
  • Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)
References: 

Suggested Readings:

 

  • Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010
  • Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015

 

E-Resources:

 

  • Prowess
  • ACM Digital Library, acm.org
Academic Year: 
2024-2025
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