Communication Research and Methods

Paper Code: 
CJMC 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Evaluate the definitions and basic concepts of research, communication research, media research and social research.
  2. Gain knowledge about the need, role, importance, functions and ethics of research.
  3. Apply the knowledge of basics of statistics and media metrics.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 601

Communication Research and Methods

CO112: Students would learn the definitions and basic concepts of research, communication research, media research and social research.

CO113: Students would know the difference between communication research, media research and social research.

CO114: Students would gain knowledge about the need, role importance, functions and ethics of research.

CO115: Students would learn the concept of each element of research and the interrelations between elements.

CO116:  Students would learn the various types of research.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • Introduction to Research, Definition, Role,
  • Media Research, Social Research, Communication Research
  • Types, Scientific Approach,
  •  Role of theory in research,
  • Steps of Research

 

10.00
Unit II: 
II
  • Understanding Variables;
  • Qualitative- Quantitative Technique,
  • Content Analysis, Survey Method;
  • Observation Methods, Experimental Studies, Case Studies.

 

15.00
Unit III: 
III
  • Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error;
  • Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Surveys, Online Polls, Published work.

 

15.00
Unit IV: 
IV
  • Research design;
  • Data Analysis Techniques; Coding and Tabulation;
  • Non-Statistical Methods (Descriptive and Historical);
  • Working with Internet as a source; Writing Citations,
  •  Writing the research report;
  •  Bibliography

 

10.00
Unit V: 
V
  • Concept of Statistics, Importance of Statistics in Research,
  • Role of Mediametrics in Communication and Media Research,
  • Measures of Central Tendencies in Communication and Media Research,
  • Measures of dispersion in Communication and Media Research
Essential Readings: 

Suggested Text Books

  • Media Research Methods (2011). Anderson James. Sage Publications, USA          
  • Media Research Methodology (2013). Arun Sharma. Maxford Books, India
  • Media and Communication Research Methods (2016). Arthur Berger. Sage Publication, New Delhi                                
  • Introducing Communication Research (2017).  Donald Treadwell. Sage Publication, New Delhi
  • Research Methods in Social Work (2008). David Royse. Thompson Learning INC, UK
  • Research Methods for the Social Sciences (2007). Wellington. Continuum International Publishing Group, Singapore

 

Suggested Reference Books

  • Social Research Methods (2004) .William Reader. Routledge, USA
  • A Social Research Method (2012). Alan Bryman. Oxford University Press, New York
  • Basic Research Methods: An entry to social science (2010). Gerard Guthrie. Sage Publication, USA
  •  Research Methods (2001). Ram Ahuja. Rawat Publication, New Delhi
  •  Elementary Statistics in Social Research (2006). Levin. Pearson Publication, New Delhi  
  •  Research Methodology: Methods & Techniques (2009). C. R. Kothari. New Age International Publication, New Delhi

 

References: 

E Resources 

 

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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