Media Systems and Organizations

Paper Code: 
JMC 224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to understand the structure and management of media houses. Understand the process and challenges of launching a new media venture. Understand new trends of media industry.

 

10.00
Unit I: 

Basic Management Principles. legal and financial aspects of media management. Types of Ownership:  Sole proprietorship, Partnership, Company, -Family Owned, Trust, Cross media ownership-Conglomerate & media chains.

 

15.00
Unit II: 

Organizational structure of Print, Broadcast and Social Media. Functioning and Interrelationships of Editorial, Business and Printing Department. Economics of Print & Electronic Media : Circulation and Advertising.

 

 

10.00
Unit III: 

Personnel Management, Production and Reference Section Manpower Management –Revenue Generation Strategy, Budgeting, Process and Prospects of Launching Media Ventures.

15.00
Unit IV: 

Role and Scope of Small Newspapers. Measures for the Press to Cope with the Challenges from Electronic Media and Internet.

10.00
Unit V: 

Apex bodies: DAVP, INS, ABC, PIB, DFP,RNI, – Editors Guild, Press Association, ORG, NRS, Publication Division,+Media as an industry and public service.

References: 
  1. C.S. Reyudu – Media and Communication Management,  Himalaya Publishing House, Mumbai.
  2. Reports of the First Press Commission (1954) and the Second Press Commission (1982).
  3. Report of the Enquiry Committee on Small Newspaper (1965).
  4. Kothari, Gulab, Newspaper Management in India, Intercultural Open University, The Netherlands.
  5. Sindhwani, Trilok N., Newspaper Economics and Management. Ankur Publishing House, New Delhi.
  6. Mathur, B.S. Principles of Management, National Publishing House, New Delhi.
Academic Year: 
2018-2019
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