Coming soon
Practical-Advertising and Public Relations
Paper Code:
CJMC 305
Credits:
2
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
Course Objectives:
This course will enable the students to design and implement advertising and PR campaigns for 360 degree media.
10.00
Unit I:
Designing and Developing Pamphlets, Brochures and Transit advertisement
15.00
Unit II:
Designing and developing advertisement for Print Media: Newspaper,
Magazine with Coral Draw and Photoshop.
15.00
Unit III:
Writing Press Invite and News for workshops, conferences and other events. Assignment on crisis management (Power point and Oral Presentations)
10.00
Unit IV:
Visiting & Observing the functioning of PR Agencies. Reviewing House Journals.
10.00
Unit V:
Planning and designing PR campaign
Academic Year:
